INTERACTIVE DESIGN
Subaru × Harman Kardon
Step into the DJ booth to create the ultimate Mother Nature dance mix in celebration of the partnership between Subaru and Harman Kardon.
Agency
EWI Worldwide
Client
Subaru
Agency
EWI Worldwide
Client
Subaru
Rock Out with Mother Nature
In this large scale interactive, auto show attendees use a control screen to select from 12 animated performers. Each animal musician appears on the virtual main stage and adds their unique riff to the song.
Add and remove animals to create the perfect balance of sound and style. When the composition is perfect, hit record to capture a video of the band in action.
Role
Creative Direction
Interactive Design
Video Direction
Creative Partners
Scott Dugan, Keytar
Attract loop for controller
Attract loop for display screen