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INTERACTIVE DESIGN

Subaru × Harman Kardon

Step into the DJ booth to create the ultimate Mother Nature dance mix in celebration of the partnership between Subaru and Harman Kardon.

Agency

EWI Worldwide

Client

Subaru

Agency

EWI Worldwide

Client

Subaru

Rock Out with Mother Nature

In this large scale interactive, auto show attendees use a control screen to select from 12 animated performers. Each animal musician appears on the virtual main stage and adds their unique riff to the song.

Add and remove animals to create the perfect balance of sound and style. When the composition is perfect, hit record to capture a video of the band in action.

Role

Creative Direction

Interactive Design

Video Direction

Creative Partners

Scott Dugan, Keytar

Attract loop for controller

Attract loop for display screen

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