INTERACTIVE DESIGN
Choose Your Subaru Adventure
For Subaru’s auto show exhibits, EWI Worldwide created an interactive green screen photo booth. Guests lined up at every show to strike a pose and create their completely custom self-portrait with the latest Subaru models.
A hands-on creative experience
Three simple goals set up our challenge:
1. Demonstrate the flexibility of the Subaru vehicle line to suit a variety of lifestyles
2. Create show-floor buzz at Subaru’s auto show space
3. Generate shareable digital artifacts to extend brand advocacy beyond show.
From day one, our foundation was the Subaru brand. Their playful-yet-esteemed brand tone and spirit of exploration set the scene for our adventure.
Role
Art Direction
Interactive Design
Video Direction
Creative Partners
AWARDED
Best Digital Out-of-Home Campaign Deployment, Self-Service/Interactive Kiosks – Digital Screenmedia Association
Case Study Video
